THE FRYER TEST

Put barramundi through a real chip-shop fryer

Crisp batter, clean flavour, holds firm under the lamp. See it fried — then fry it yourself with a free sample box.

KEEP BRITAIN FRYING

Every fryer deserves another great choice.

One built on reliable supply, consistent quality and pricing you can count on, so your fryer never misses a beat. Ocean-raised barramundi from Trincomalee, Sri Lanka, supplied direct to the British fryer. Single origin. ASC + BAP certified. Built for consistency, from farm to fryer.

TRINCOMALEE · SRI LANKA ASC + BAP CERTIFIED
ASC + BAP certified
Both leading aquaculture standards
Cold-chain delivered
Frozen at source, kept at −18°C
Single-origin ocean-raised
One farm off Trincomalee
UK company
Chippies Direct Ltd
FREE SAMPLE BOX

Fry it before you buy it.

Register for a free sample box — two ocean-raised barramundi fillets, sent to your shop. Only the first 100 shops to register get one, shipping in August — so register early. Put it through your own fryer, no catch.

Trade only — UK chip shops, takeaways, caterers and wholesalers. Only the first 100 registrations receive a box.

THE STAND

The British chippy has fed this country for over 160 years. Cod has always been part of that story, and we're not here to rewrite it. We're here to offer another trusted white fish—one that gives you confidence in quality, supply and pricing whenever you need it.

A premium white fish, raised in clean ocean water, certified to the hilt, and sold straight to your counter at a price that doesn't lurch with the next quota cut. No middleman. No mystery. Provenance good enough to put on the board.

THE SAFETY NET

Every great chippy deserves a reliable backup.

Cod and haddock have built the trade, and we're not here to replace them. We're simply offering another trusted white fish—one that gives you consistent quality, reliable supply and pricing you can plan around, whenever you need it.

Consistent supply

Ocean-raised to spec, giving you consistent size, consistent quality, consistent availability.

Stable pricing

No seasonal spikes to absorb or pass on to your customers.

A menu you can trust

A fish you can count on — making menu planning, ordering and operations easier.

MEET BARRAMUNDI

The white fish built for the British fryer.

Ocean-raised in the open waters of Trincomalee, Sri Lanka, barramundi is a proper chip-shop fish: firm, white, mild, and clean on the palate. It takes batter like it was made for it—and delivers the same quality, case after case.

01
Ocean-raised, year-round
Steady, certified production — supply and price you can actually plan a menu around.
02
Clean ocean flavour
Mild and fresh, not muddy or fishy — clean water makes a clean-tasting fillet.
03
Fries beautifully
Holds the batter, crisps clean, stays firm under the lamp — built for the British fryer.
WATCH THE STORY

Chef Adam fries the barramundi

Batter, fryer, plate — see a proper chip-shop cook put it through its paces, then judge it in your own.

SINGLE ORIGIN

One farm. One ocean. Off the coast of Trincomalee.

Ocean-raised in the pristine waters of Trincomalee, Sri Lanka, in open sea cages, then harvested and fully traceable back to the pen it grew in.

PROVENANCEEvery case, traceable to the pen.
Trincomalee, Sri Lanka

Open ocean waters off Sri Lanka's north-east coast.

ASC + BAP

Certified to both leading aquaculture standards. [official marks on pack]

Single origin

One farm, one ocean — not a blend of unknown sources.

Fully traceable

Every case traces back to the pen it was raised in.

HOW IT WORKS

Direct from the ocean to your counter.

1

Open a trade account

Quick sign-up for chip shops, wholesalers and caterers. Trade pricing as soon as you're approved.

2

Order by case or pallet

Frozen-at-source fillets, single counter or full pallet. Scale up for the weekend, down for the week.

3

Fry with confidence

Consistent supply, steady price, provenance on the board. Plan the menu and hold your number.

THE CAMPAIGN

Keep Britain frying.

Stand with us — open an account
NOT READY TO OPEN AN ACCOUNT?

Get the trade line card

See the range, the specs and how it works — no commitment. We'll send the line card and the occasional supply update. Unsubscribe any time.

For UK food businesses. We only use your email for the line card and supply updates.